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Archive for May, 2010
Christmas is an occasion celebrated in endless ways. The celebrations that last for an entire week are marked with surprise gifts, parties and exchange of greetings and flowers. People belonging to different cultures and nationality commemorate this spiritual occasion through various religious and social ceremonies and practices. However, one of the most common practices prevalent during the occasion is the tradition of sending Christmas cards to friends, relatives and business associates. During the season people from almost all the corners of the earth send and receive greeting cards. This is the simplest and most inexpensive way to share the joy and cheerfulness that every Christmas brings into our lives.
With the changing times, designs and themes for Christmas cards have undergone considerable transformations, both in terms of quality as well as quantity. And in spite of the modern traits, people prefer conventional styles that can be incorporated into new patterns and quality. Religious Christmas cards make up for an irreplaceable theme preferred by millions, even today. They bring the true message of Christmas and reminds the spiritual nature of the occasion which is sometimes superceded by all the fun and excitement associated with this grand holiday season. These types of Christmas cards are often a bit more expensive than the rest; nevertheless, the price depends on the size, paper thickness and pattern.
Charity Christmas cards are also very popular group this time of year. Charity cards are of different types depending on the way they are sourced. Mostly, you would find cards that are based on the art works and paintings created by children. The funds raised through their sales are usually donated for children’s welfare and support programs. Similarly, there are various social causes for which the contributions are sourced. Sometimes only a share of the sale price is forward to the charity organizations. In any event, charity Christmas cards have a special status that is independent of its quality or aesthetic beauty. Beyond their face value, these cards form a medium through which people support a greater cause in favor of society and mankind.
Photo Christmas Cards form yet another trendier theme that has been around for quite some time now. Photo cards are a kind of personalized greeting cards that generally hold the photograph of the sender. You need to select a suitable theme based Photo Christmas card and then attach or print your picture into the given slot before sending the card. You can find cards with suitable messages or customize a chosen template with personalized messages. The process may seem a bit tedious when you have a long list of recipients but surely, the method is a great way to greet someone special in your life.
When you hear the term Corporate Christmas cards it sounds akin to some kind of official instrument issued on the Christmas Eve. But the concept is the same old one – people share their joy with each another by sending a Christmas card. When an employer or businessman sends Christmas cards to his employees or clients and customers it is generally known as a corporate Christmas card. It is also well known as business Christmas cards, especially the ones sent to old clients or potential clients.
Christmas card is a special way to remind someone that they are being remembered and cherished in a personal way. Although, people realize that corporate cards are meant for maintaining the relation between a business and a customer, they like the special privilege they enjoy. Nevertheless, the satisfaction you can invoke in your customer or employer depends on the nature and quality of the greeting card. When someone receives a card from a friend or a relative, they do not assess the act in terms of the quality of the card but that is not the case when it comes to corporate greeting cards. A corporate greeting card is evaluated depending on its quality aspects. Basically, it creates a positive impression about the business or company among the clients or employees. And the degree of impression directly corresponds to the standard of the card. And remember, even the quality of the paper used for printing the card matters. This is the reason why you should be quite careful while choosing a corporate Christmas card.
You should never compromise in terms of quality when it comes to a corporate Christmas card. However, if you plan well in advance, you don’t need to comprise in terms of both quality as well as budget. In other words, you can procure standardized Christmas cards at economic rates if you know the right time and place for processing your orders. You should start your quest for a viable source at least a month before Christmas. Browse through various patterns and designs and do not forget to check the corporate cards of reputed companies and institutions. Try to match your choice with the optimum ones without exceeding your budget limits.
If possible avoid the conventional patterns. A business should display dynamism in every aspect of its promotional activities. Therefore, choose a card that is both elegant as well as fresh in its concept and appearance. Themes like wildlife photography or modernism can help in building a broader outlook among the minds of the receivers. Preferably avoid things that appear to be flashy or extravagant. Also, the card or its design or message should not seem to promote the product or service of the company in any manner, either directly or indirectly. Sending charity Christmas cards is also a strong way to influence the clients.
When you are running a business, you cannot stop working even during the holidays. That is the difference between workingmen and businessmen. Businessmen have to think about uplifting their business whenever and wherever a possible opportunity comes across. Every year, the highest average sales figures are recorded during the holiday seasons. This mainly falls in December when people celebrate Christmas and New Year Holidays. The entire business world banks upon this occasion to capture more customers for their products and book more clients for their services. They adopt various promotional methods to keep their clients attracted for the coming year too. The tradition of sending business Christmas cards and gifts is one of the best examples in this context.
Business Christmas cards are meant for all the clients and customers in your database. You can vary the quality of the cards depending on the importance and number of the recipients. If you feel that your business is not big enough for these types of promotional activities, then you are seriously mistaken. Sending cards is one of the least expensive promotional practices; especially if your client base is not too large. Besides, you should never underestimate the positive influence it can have on a potential customer or a client. A personal greeting card creates a good impression in the minds of the recipient. Besides, who doesn’t like to be remembered and greeted on a special occasion?
Even though a business Christmas card may not be on a direct first name basis in a relationship, it would be better if you can make it as personal as possible. Most of the companies send cards that contain printed messages and signatures. It is true that when you have to send thousands of cards, you cannot possibly write down each and every message on your own. However, it would be better if you can personally add the recipient’s name and your signature in every card you send. This would bring a great deal of difference because it seems almost like a personalized message coming from a friend rather than a businessman. Best sure to send in a clean white page with signatures that can be scanned by us and printed on your cards.
Once you start the system of sending business Christmas cards, you should send them every year without fail. And do not ignore your old customers. Some people might think that there is no point in sending cards to someone who would never turn up again for a deal. But this is not the best practice befitting a shrewd businessman. When someone is least expecting your attention, you can win them back by doing the unexpected. This will only increase your goodwill and positive PR.